Free Range
Adventure
DIY: IG AUDIT
& REELS BASICS
You need to change your account to Professional or Creator. If you are using IG to grow your business you can not be a personal or private account.
Professional Profile
➡️ receive metrics for your followers & content!
➡️ Choose a Category Suggestions:
- Entrepreneur
- Creator
- Health/ Wellness
- Blogger
Handle
@_____________
This should be YOUR NAME.
Easy to remember and it identifies you.
Examples:
Mrs.Cait.White
The.Tracy.Lane
ItsMichellePoe
YOU are your brand not your product. DO NOT use your product or company name in your IG name.
Name
- Your first name
- then Search terms to help people find you and your content.
- Your Handle and Name are SEARCHABLE!
Example:
Tracy | Stupid Simple Makeup
Jackie | Social Selling Tips Easy Makeup
Amanda | Social Selling & NWM Tools & Systems
Profile Picture
Make it YOU!!!
- Your face
- Smile
- Simple Background
- Bright Light
- Recognizable
Bio
It’s not YOU, its who you serve or help
Examples:
Link In Bio
Your IG Link
Use a LinkTree or a Canva Site (like this one) to set up a mini website. Add links to things you talk about.
- Your Products
- Amazon Favorites
- Anything else you want to share
Story Highlights
These are saved stories
Create a friendship with your followers. & group like things together.
- Start Here: what do you do?
- Testimony: before /afters or your story
- Work with me: how to join
- About me: fun
- Flagship: educate on your product
Content
- Stories: Are shown to your followers
Post
Types
- Reels
- Photos
- Carousels
- Live Video
Posts: shown to followers
A. photos: product flat lays/ graphics
B. long videos over 90 seconds
C. Live videos
Reels: put out into algorithm
A. Sales Reels: To gain new customers/ followers
Hard sale- talk directly about product
Soft sale- show product but don’t directly talk about it.
B. Value Reels: to keep customers/ followers & give value to them being on your page & your customer.
Educational- teach them something
Tutorial- show them how to do something
C. Recruit: to Build a community and gain followers, show your testimonials and make your community feel we all have things in common, establish yourself as an expert, trust building
General:
Buy a tripod.
Propping your phone up is ok sometimes.
Good lighting matters.
Face the window.
Put your camera between you and the window.
Your camera is the center of the Oreo.
Window.
Camera.
You.
Like this ✅
☀️🪟 📱👽
Not like this ❌
☀️🪟👽📱
Clean your camera lens!
Clean your camera lens!!!
B- Roll ⬇️
Record yourself doing something.
Make sure there is space around you.
Decide what you’re going to advertise.
Axio / Brain Fog
For this video, I’ll say
“feel like your mind is spinning?
⬇️ 3 vitamins for mental focus & brain clarity support”
Read more in caption ⬇️
In your video caption :
(Actually Name the 3 vitamins in Axio or in general that you want to link for sale in the caption.)
Here is start to finish how I would edit a B roll- I can TALK through this in person ❤️
Step by step:
- Click Instagram
- Plus sign- new video
- Upload video clip
- Add trending music
- Adjust the length and sound
- Add your text
- Make it pretty*
- Add a CTA (call to action- tell the viewer what to do!)
- Adjust cover view
- Tie Caption into telling the viewer what to do
- Include value / order info in caption!!
Examples ⬇️
Follow to Learn More
More Training ⬇️
by Modern MIlly
by Stephanie Kase